Our story begins in 1988 on the Firth Family farm in Tamworth, Australia. As the son of a farmer, Phil Firth saw the opportunity to improve the way his family managed their livestock, and created his first cattle chute for personal use on the family farm. Within a year, local veterinarians saw the potential of his design and were drawn to the focus of a safer way to work with cattle. The Firth Family began building chutes to sell to local veterinarians, and the brand grew rapidly over the next few years to dominate the Australian cattle industry.
In 2003, the Firth Family partnered with the Langrells from rural Manitoba, and started building their first cattle chutes in North America. Like the Firths, the Langrell family brought generations of cattle ranching expertise to the table and together they began crafting the most innovative cattle chutes and handling equipment ever seen in the industry.